MONETIZATION
The Web has become as a major economic phenomenon, acting both as a conduit for traditional endeavours such as business-to-business and business-to-consumer commerce, and as an arena for specific economic activities such as Web advertising, digital payment systems, and bandwidths provisioning. The WWW track on Internet Monetization is a forum for theoretical and applied research related to web-specific economic activities. The track will be interdisciplinary in nature. Relevant topics include (but are not limited to):
Topics
- Computational advertising: sponsored search, content match, graphical ads delivery, targeting
- Machine learning and data mining applied to auction theory and user modeling in the context of Internet monetization
- Internet auctions, markets, and exchanges
- Economics aspects of online reviews, reputations, and ratings
- Monetizing digital media, user generated content, and the social web
- Ad serving infrastructure
- User-experience design aspects of Web monetization mechanisms
- User behavior analysis and web analytics for e-commerce
- Economics of information/digital goods
- Advertising infrastructure: tools, platforms, networks, exchanges, automation, audience intelligence
- Economic approaches to spam/fraud control
- Social commerce
Track Chairs
- Roberto Bayardo, Google Research, USA
- Kamesh Munagala, Duke, USA
Program Committee
- Gagan Aggarwal (Google, USA)
- Sugato Basu (Google, USA)
- Arpita Ghosh (Yahoo! Research, USA)
- Sharad Goel (Yahoo! Research, USA)
- Sreenivas Gollapudi (Microsoft Research, USA)
- Mingyu Guo (University of Liverpool, UK)
- Vahab Mirrokni (Google Research, USA)
- Hamid Nazerzadeh (USC and Microsoft Research, USA)
- Mallesh Pai (University of Pennsylvania)
- Matthew Richardson (Microsoft Research, USA)
- Michael Schwarz (Yahoo! Research, USA)
- James G. Shanahan (Independent Consultant, USA)
- Ankur Teredesai (University of Washington, USA)
- Siva Viswanathan (University of Maryland, USA)
- Gui-Rong Xue (Shanghai Jiao Tong University, China)
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