Economics of Web Based Business (Contd.)

• Costs Associated With Market Uncertainty
  • Web Pages Can Provide Marketing Information Not Available Otherwise
    • Analysis Of Log Files -- Which Pages Accessed And For What Duration
    • Possible To See What Consumers Who Do Not Make A Purchase Look At
    • On-line Surveys, Quick And Easy
• Costs Associated With Asset Specificity
  • Change In Mode Of Business From Intensely Competitive To More Colloborative
  • Electronic Commerce, EDI, Require Colloboration With Vendors And Suppliers, Standardization Of Information Technology
  • Formation Of Virtual Teams (Example: Ford's Contour)
  • Shareware, An Instance Of Reduction Of Asset Specificity
  • A CASE In Point: Our Research Home Pages And Virtual Lab Initiative

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  Conference Presentation (Somendra Pant)