The Program Committee chairs have updated the CFP to provide a more detailed explanation of the paper review process:

WWW 2010 submissions will be not processed in disjoint tracks as in earlier years. Instead, to better accommodate the highly interdisciplinary nature of Web research, the review process has been redesigned to recognize that many papers cannot be neatly partitioned into exclusive tracks with disjoint sets of committee members. A number of fine-grained topics have been defined, with a coarser set of areas containing topics. Areas may have some overlap in terms of topics. Each submitted paper needs to be marked with at least one and up to four topics. Furthermore, WWW 2010 has a unified pool of PC members. Each PC member will indicate the set of topics of expertise. The program and area chairs will use these inputs to assign papers to reviewers.

Each paper will be reviewed by at least three members of the Program Committee, and one or two area chairs may write brief summaries or recommendations depending on the difficulty of the decision. The areas are not partitioned; in principle, a paper may be reviewed by any suitable reviewer in the committee. Submissions will be evaluated on creativity of the proposed problem, originality of the solution, technical depth, impact to the community, and quality of presentation.

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