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Poster
Track: Posters
Paper Title:
Identifying Regional Sensitive Queries in Web Search
Authors:
- Srinivas Vadrevu(Yahoo! Inc.)
- Ya Zhang(Yahoo! Inc.)
- Belle Tseng(Yahoo! Inc.)
- Gordon Sun(Yahoo! Inc.)
- Xin Li(Yahoo! Inc.)
Abstract:
In Web search ranking, the expected results for some queries could
vary greatly depending upon location of the user. We name such
queries regional sensitive queries. Identifying regional sensitivity
of queries is important to meet users' needs. The objective of this
work is to identify whether a user expects only regional results for
a query. We present three novel features generated from search logs
and build a meta query classifier to identify regional sensitive query.
Experimental results show that the proposed method achieves high accuracy
in identifying regional sensitive queries.
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