[Plenary Sessions] | [Invited Speakers] | [Paper Sessions] | [Panel Sessions] | |
[Business in Practice] | [Hands-On Experiences] | [SME Success Stories] |
PS17: Marketing on the Web (11:30-13:00)
Chair: Caj Sodergard - FINLAND
P50: Enticing Online Shoppers to Buy - A Human Behavior Study - [Paper] [Slides]
Alice Richmond - ZAXOR Software - Gaithersburg - USAP51: Business On the Web: Strategies and Economics - [Paper] [Slides]
Somendra Pant - Rensselaer Polytechnic Institute - USA
Dr. Cheng Hsu - Rensselaer Polytechnic Institute - USAP52: Ubiquitous Advertising on the WWW:Merging Advertisement on the Browser - [Paper] [Slides]
Youji Kohda - Fujitsu Laboratories Ltd. - Chiba - JAPAN
Susumu Endo - Fujitsu Laboratories Ltd. - Chiba - JAPAN
[Plenary Sessions] | [Invited Speakers] | [Paper Sessions] | [Panel Sessions] | |
[Business in Practice] | [Hands-On Experiences] | [SME Success Stories] |