Behavior-Based Web Page Evaluation

• Ganesan Velayathan, The Graduate University for Advanced Studies,National Institute of Informatics (NII), Japan
• Seiji Yamada, National Institute of Informatics (NII), Japan

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Track: Posters

This paper describes our efforts to factor in a user's browsing behavior to automatically evaluate web pages that the user shows interest in, based on user browsing behaviors while browsing. To evaluate a webpage automatically, we have developed a client-side logging tool: the GINIS Framework. We do not focus just on clicking, scrolling, navigation, or duration of visit alone, but we propose integrating these patterns of interaction to recognize and evaluate a user's response to a given web page.