Enhanced Television

Chairman: Michael E. Dreisch, Business Strategist
UPC
Michael Dreisch is a Business Strategist for UPC, Europe's largest MSO. Michael is responsible for strategy and future development with respect to UPC's Internet and media properties in the Netherlands. He has a MBA from Nyenrode University, the Netherlands School of Business and is a member of the Board of Directors of ISOC.nl.

Moderator: Peter Martin, Deputy Editor and Editorial Director of Internet Activities
Financial Times
Peter Martin joined the Financial Times in 1988 as Features Editor and was appointed financial editor in 1990. In 1994 he headed a cross-departmental team preparing editorial, advertising and marketing aspects of the FT's international expansion. He became Editor of the International Edition in 1995. From August 1997 to October, he acted as Deputy editor of the FT during the Editor's secondment to the US and was appointed Deputy editor at the beginning of 1999, taking specific responsibility for the developing the FT's readership and coverage in Continental Europe. In September of that year, Peter was made Editorial director of Internet activities, responsible for the editorial content of the Internet sites, recruiting additional staff and forging new content partnerships.

Date: May 17, 2000

Time Presenter Title Abstract

1030 - 1035 Michael Dreisch, Chairman Introduction none

1035 - 1055 Geoffrey Monge, Vice President Strategy and Convergence Development
chello broadband nv
Geoff leads chello's identification and selection of key strategic initiatives across the convergence area as well as many of its development and partnership activities. Prior to this, he focused on creating and launching various Internet services ranging from independent on-line brokerage services and community sites to larger product-based initiatives with CSFP and CSC. Other work includes a 4-year stint in corporate finance and venture capital.
Geoff has a degree in computer architecture and English, an MBA, and as well a Law Degree from Stanford University.
chello on TV This presentation will discuss the commercial model of the set top box:
-the set top box is a new type of device; it is so new that no one knows what's going to happen in terms of changing people's behavior. chello is anticipating how people will change their behavior and create new ones.
- what share of disposable income will people allocate to the platform.

1055 - 1115 Henk-Jan Engelhardt, Manager Publishing
NOB Interactive
NOB is one of the largest Dutch television production companies. Henk-Jan is the manager of Publishing where he is responsible for fusing Internet, television and direct marketing into a single medium. Previously, Henk-Jan has held a variety of positions within Wegener Publishing and the Dutch Postal Authority's Media Services Group. He is a graduate of the Rijksuniversiteit of Groningen in the Netherlands. TV Formats with Broadband This presentation will discuss:
- the introduction of a number of Internet TV services by NOB Interactive
- NOB's experience with video and web in the 2 year long Snelnet ADSL trial
- NOB's research regarding what consumers are looking for in Internet TV

1115 - 1135 Ian Jefferson, Vice President, Distribution Alliances
RespondTV
Ian Jefferson has joined as vice president of business development for cable and satellite sales. Mr. Jefferson brings over 15 years of sales and technology start-up experience to RespondTV. As group director of sales and business at Imedia, a developer of video and Internet related solutions for the Cable TV and Internet industries, Mr. Jefferson oversaw sales and business development with top-tier operators such as Time Warner and Comcast. Enhanced Television: Synchronous Enhancements Combining the Power of Broadcast and the Internet.
The presentation will discuss RespondTV's vision with respect to enhanced televison and discuss many of the challenges in making eTV a reality including:
- Distribution
- Data ownership
- Choke points
- Production dilemmas

1135 - 1200 Moderator Q & A none

Date: May 17, 2000

Time Presenter Title Abstract

1600 - 1605 Michael Dreisch, Chairman Introduction none

1605 - 1625 John North, Vice President Development Group
e-City
John brings to e-City clients the vision and orchestration of what broadband interactivity will best become. He is a thirty-year veteran production designer and technical director with long-standing credits in network television, interactive television, and complex systems engineering. His experience includes broadcast production and post-production; lighting and sound design for theatre, opera and dance; product design and marketing; and industry journalism. He is a patented inventor for desktop and broadband interactive television systems, a pioneering webcast producer, and the engineering developer of DPS-based neural circuits, object-oriented database applications and optical switching methods for advanced telephony. Previous clients and venues include: CBS, NBC, and PBS Television Networks, The Metropolitan Opera, Juilliard School at Lincoln Center, New York Shakespeare Festival, Mead Data Central, Yamaha Music Corporation, NTT, NTT Data, and Fujitsu Limited.
Interactive Television: Here, Now. Finally.
This presentation will discuss:
o A brief history of Interactive Television, Multimedia , and the World Wide Web.
o What has changed that makes THIS time any different?
o The process and value of cultural localisation.
o Producing Enhanced TV across multiple platforms.

1625 - 1645 Christophe Kind, Product Management
Canal+ Technologies
Christophe Kind is graduated as an engineer in telecommunications and signal processing. He has spent his whole carrier in the broadcast industry with product marketing responsibilities for Thomson Broadcast Systems on Digital TV Products and AAVS on Broadcast Automation Systems. He joined Canal+ Technologies as a Product Manager in 1998 for MediaGuard and MediaHighway systems and services; his domains of expertise include overall digital headend architectures as well as provision of Internet services for digital TV. "Internet on TV :the DVB-Multimedia Home Platform approach".
* The DVB-MHP initiative : rationale, objectives, content of the specification, profiles, planning, implementation organisation,
* Benefits to TV operators : interactivity as a source of revenues, t-commerce to become part of e-commerce,
* TV operators and the Internet : the TV portal strategy, seamless navigation within the best of the two worlds (Internet and TV),
* Benefits to CE manufacturers : mass and retail market for digital TV terminals,
* Benefits to consumers : low cost Internet terminal, value added interactive services,
* DVB-MHP key drivers : on satellite, cable as well as on terrestrial networks, Pay-TV and Free-To-Air TV go digital and interactive,
* CANAL+ Technologies' offer (application framework, catalogue of applications, authoring tool, broadcast servers, interactive servers, back-office servers, middleware in the terminal).

1645 - 1705 Stuart Collingwood, Vice President EMEA
Liberate Technologies
Stuart Collingwood has worked in the information technology industry for many years, accumulating extensive experience in the media and interactive services industries. He has been with Liberate Technologies since January 1999 where he was appointed vice president, sales for Southern Europe, In his present position Stuart is charged with growing Liberate Technologies European presence.
Prior to this, Stuart worked for the computer services organisation, ICL, where he spent more than eight years in a variety of sales and marketing roles within new media and financial services. Most notably, Stuart was business manager, Media where his team worked with network operators and broadcasters to deliver complex systems integration projects with a strategic focus in interactive services and digital TV. Stuart worked closely with NTL who are using ICL to deliver the interactive services element of NTL?s digital cable initiative.
Developing an Enhanced TV Platform based on Web Standards Evaluating the different approaches taken by cable, satellite and terrestrial operators towards the role of web standards and content in interactive television

Revenue opportunities through an enhanced TV platform - who will be the winners?

Timescales, how can broadcasters develop enhanced TV services which combine true functionality and ease of use and what are the timescales on this?

Re - purposing Web content for interactive television services
- Platform requirements
- Content developer perspectives
The future: What demands does Liberate see from network operators and content developers

1705 - 1730 Moderator Q & A none

Time	Presenter	Title	Abstract
1030 - 1035	Michael Dreisch, Chairman	Introduction	none
1035 - 1055	Geoffrey Monge, Vice President Strategy and Convergence Development chello broadband nv Geoff leads chello's identification and selection of key strategic initiatives across the convergence area as well as many of its development and partnership activities. Prior to this, he focused on creating and launching various Internet services ranging from independent on-line brokerage services and community sites to larger product-based initiatives with CSFP and CSC. Other work includes a 4-year stint in corporate finance and venture capital. Geoff has a degree in computer architecture and English, an MBA, and as well a Law Degree from Stanford University.	chello on TV	This presentation will discuss the commercial model of the set top box: -the set top box is a new type of device; it is so new that no one knows what's going to happen in terms of changing people's behavior. chello is anticipating how people will change their behavior and create new ones. - what share of disposable income will people allocate to the platform.
1055 - 1115	Henk-Jan Engelhardt, Manager Publishing NOB Interactive NOB is one of the largest Dutch television production companies. Henk-Jan is the manager of Publishing where he is responsible for fusing Internet, television and direct marketing into a single medium. Previously, Henk-Jan has held a variety of positions within Wegener Publishing and the Dutch Postal Authority's Media Services Group. He is a graduate of the Rijksuniversiteit of Groningen in the Netherlands.	TV Formats with Broadband	This presentation will discuss: - the introduction of a number of Internet TV services by NOB Interactive - NOB's experience with video and web in the 2 year long Snelnet ADSL trial - NOB's research regarding what consumers are looking for in Internet TV
1115 - 1135	Ian Jefferson, Vice President, Distribution Alliances RespondTV Ian Jefferson has joined as vice president of business development for cable and satellite sales. Mr. Jefferson brings over 15 years of sales and technology start-up experience to RespondTV. As group director of sales and business at Imedia, a developer of video and Internet related solutions for the Cable TV and Internet industries, Mr. Jefferson oversaw sales and business development with top-tier operators such as Time Warner and Comcast.	Enhanced Television: Synchronous Enhancements Combining the Power of Broadcast and the Internet.	The presentation will discuss RespondTV's vision with respect to enhanced televison and discuss many of the challenges in making eTV a reality including: - Distribution - Data ownership - Choke points - Production dilemmas
1135 - 1200	Moderator	Q & A	none