Internet monetization and Incentives
The Web has become as a major economic phenomenon, acting both as a conduit for traditional endeavourstransactions such as business-to-business and business-to-consumer commerce, and as an arena for a specific variety of other economic activities such as Web advertising, digital payment systems, and bandwidths provisioning. The WWW track on Internet Monetization is a forum for theoretical and applied research related to web-specific economic activities.
The track will be interdisciplinary in nature. Relevant topics include (but are not limited to) :
- Computational advertising: sponsored search, content match, graphical ads delivery, targeting
- Machine learning and data mining applied to auction theory and user modeling in the context of Internet monetization
- Internet auctions, markets, and exchanges
- Economics aspects of online reviews, reputations, and ratings
- Monetizing digital media, user generated content, and the social web
- User-experience design aspects of Web monetization mechanisms
- Web analytics for e-commerce
- Economics of information/digital goods
- Advertising infrastructure: tools, platforms, networks, exchanges, automation, audience intelligence
- Economic approaches to spam/fraud control
- Social and crowdsourcing commerce
- E-commerce issues in cloud computing and and Web apps
- Mobile web advertising and locating-based e-commerce
Program committee :
- Aperjis, Christina
- Athey, Susan
- Basu, Sugato
- Bilenko, Mikhail
- Chen, Yiling
- Chen, Xiaoguang
- Corbo, Jacomo
- Cox, Ingemar
- Edelman, Ben
- Engel, Yagil
- Ghosh, Arpita
- Gonen, Rica
- Gradwohl, Ronen
- Gui, Zhen
- Ha, Vu
- Han, Dingyi
- Johari, Ramesh
- Jordan, Patrick
- Jurca, Radu
- Lahaie, Sebastien
- Li, Hua
- Li, Ying
- Mackie-Mason, Jeffrey
- Markakis, Evangelos
- Munagala, Kamesh
- Nadav, Uri
- Nikolova, Evdokia
- Schapira, Michael
- Shen, Dou
- Sun, Jian-Tao
- Sun, Gordon
- Sundaresan, Neel
- Surendran, Arun C.
- Wang, Haifeng
- Wang, Xuanhui
- Xue, Gui-Rong
- Yan, Jun