Abstract

With the rapid rise in the popularity of social media (500M+ Facebook users, 100M+ twitter users), and near ubiquitous mobile access (4.1 billion actively-used mobile phones), the sharing of observations and opinions has become common-place (nearly 100M tweets a day, 1.8 trillion SMSs in US last year). This has given us an unprecedented access to the pulse of a populace and the ability to perform analytics on social data to support a variety of socially intelligent applications -- be it towards targeted online content delivery, crisis management, organizing revolutions or promoting social development in underdeveloped and developing countries.
This tutorial will address challenges and techniques for building applications that support a broad variety of users and types of social media. This tutorial will focus on social intelligence applications for social development, and cover the following research efforts in sufficient depth: 1) understanding and analysis of informal text, esp. microblogs (e.g., issues of cultural entity extraction and role of semantic/background knowledge enhanced techniques), and 2) building social media analytics platforms. Technical insights will be coupled with identification of computational techniques and real-world examples.