Automatic Identification of User Interest For Personalized Search

• Feng Qiu, University of California, USA
• Junghoo Cho, University of California, USA

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Track: Data Mining

Slot: 16:00-17:30, Friday 26th May

One hundred users, one hundred needs. As more and more topics are being discussed on the web and our vocabulary remains relatively stable, it is increasingly difficult to let the search engine know what we want. Coping with ambiguous queries has long been an important part of the research on Information Retrieval, but still remains a challenging task. Personalized search has recently got significant attention in addressing this challenge in the web search community, based on the premise that a user's general preference may help the search engine disambiguate the true intention of a query. However, studies have shown that users are reluctant to provide any explicit input on their personal preference. In this paper, we study how a search engine can learn a user's preference automatically based on her past click history and how it can use the user preference to personalize search results. Our experiments show that users' preferences can be learned accurately even from little click-history data and personalized search based on user preference yields significant improvements over the best existing ranking mechanism in the literature.