Knowing the User's Every Move - User Activity Tracking for Website Usability Evaluation and Implicit Interaction

• Richard Atterer, Media Informatics Group, University of Munich, Germany
• Monika Wnuk, Media Informatics Group, University of Munich, Germany
• Albrecht Schmidt, Embedded Interaction Research Group, University of Munich, Germany

Full text:

Track: Browsers and User Interfaces

Slot: 16:00-17:30, Wednesday 24th May

In this paper, we investigate how detailed tracking of user interaction can be monitored using standard web technologies. Our motivation is to enable implicit interaction and to ease usability evaluation of web applications outside the lab. To obtain meaningful statements on how users interact with a web application, the collected information needs to be more detailed and fine-grained than that provided by classical log files. We focus on tasks such as classifying the user with regard to computer usage proficiency or making a detailed assessment of how long it took users to fill in fields of a form. Additionally, it is important in the context of our work that usage tracking should not alter the user's experience and that it should work with existing server and browser setups. We present an implementation for detailed tracking of user actions on web pages. An HTTP proxy modifies HTML pages by adding JavaScript code before delivering them to the client. This JavaScript tracking code collects data about mouse movements, keyboard input and more. We demonstrate the usefulness of our approach in a case study.