Introduction
The World Wide Web has many potential uses. This paper focuses on the use
of the World Wide Web as a marketing tool in commerce. In this regard,
the Web lowers costs, and it lowers them in some unusual ways.
Accordingly, it is possible that the Web will lead to some significant
economic changes. In section II of this paper, the effect of the Web on
the "marketing cost function" is described. In section III, the
implications for various industries and occupations are sketched. In the
concluding section, the increased role of information and diminished role
for physical capital are described as challenging for the standard
economic paradigm.
go to next section comparing costs of WWW
with other media
return to main outline